Repair your summer
Services
Art Direction
Personal Projects
Client
ECOALF
Location
Spain
Year
2024
Credits
Concept project.
Images generated with AI.
Website prototype with AdobeXD.
Info
A concept project for ECOALF addressing one of Spain's most overlooked seasonal problems: marine litter in coastal zones increases by up to 40% during summer months.
INSIGHT & STRATEGY
Summer is when people flock to the coast, yet it's also when the sea suffers most. The challenge was turning that contradiction into a call to action, positioning ECOALF's products as part of the solution.
Creative Idea
A limited edition capsule collection representing Spain's four coasts, made from recycled fabrics. Every purchase directly funds ocean clean-up efforts, making each item a small act of repair. The hero visual says it all: a plastic bag lying on the ocean floor, shaped like a bikini. I designed the campaign's main visual, the t-shirts and the website.
