The bigger, the tastier
Services
Art Direction
Graphic Design
Client
Hill's Pet Nutrition
Location
Prague, Czech Republic
Year
2025
Credits
Agency: VML Prague
Creative Director: Julia Dovlatova
Art Director: Olga Ricart Torreño
Copywriter: Öykü Aydin
Production: Bubenska Production
Images: Shutterstock
Info
Hill's needed to communicate the launch of their new, bigger k/d kibbles, same trusted nutrition, now with improved palatability.
INSIGHT & STRATEGY
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Creative Idea
We played with scale. The kibble was shot individually and then composed through editing to create an oversized, impactful visual that made size and appetite the hero. Rolled out across print materials in vet clinics and digital channels.
