Save your love for Slovenia
Services
Art Direction
Graphic Design
Client
Save your love for Slovenia
Location
Prague, Czech Republic
Year
2024
Credits
Agency: VML Prague
Art Director: Olga Ricart Torreño
Copywriter: Öykü Aydin
Info
Competition entry for Young Golden Drums 2024. A tourism campaign to promote Slovenia as a travel destination, encouraging people to discover and visit the country's many hidden and iconic spots.
INSIGHT & STRATEGY
Before any trip, people open Google Maps and start saving the places they want to visit. It's how modern travellers plan. Slovenia has so many unmissable spots that when you open the map, it's completely covered in saved pins. That image became the campaign.
Creative Idea
The poster visualises Slovenia's map filled with heart location pins, just as it would look on Google Maps after saving everything worth seeing. The tagline "Save Your Love for Slovenia" plays on the double meaning, saving locations and saving your love for the country. A QR code links to a ready-to-save Google Maps list, curated by the official Slovenia Tourism Agency, turning the poster into an instant travel guide.
