Espresso Creativo
Services
Visual Identity
Personal Projects
Client
LABASAD Barcelona School of Arts & Design
Location
Spain
Year
2025
Credits
Master LABASAD Barcelona School of Arts & Design
Expert: Esteve Traveset
Designer: Olga Ricart Torreño
Info
Master's final project. A complete brand identity and communication strategy for a creative networking event aimed at young professionals in the creative industry.
INSIGHT & STRATEGY
The coffee break has always been where the best ideas actually happen, a ritual that creatives have relied on for decades. At the same time, speciality coffee culture is growing fast among young creatives. Two worlds they already love, that had never been formally brought together.
Creative Idea
Espresso Creativo is a conceptual event brand designed to connect the creative community through coffee culture. The project covers the full communication strategy, from naming and audience definition to visual identity (logo, color palette, typography, mascot) and multi-platform applications including posters, social media, print collateral, and merchandise
