Clinically Proven Stamps

Making science visible at first glance.

Making science visible at first glance.

Services

Graphic Design

Client

Hill's Pet Nutrition EMEA

Location

Prague, Czech Republic

Year

2025

Credits

Agency: VML Prague
Art Director: Kaan Yayla, Olga Ricart Torreño

Info

Hill's needed a way to communicate the clinically proven benefits of their Prescription Diet range, helping vets recommend with confidence and giving pet parents a clear reason to choose Hill's over competitors.

INSIGHT & STRATEGY

Creative Idea

A stamp system added to all product packshots across EMEA, translating complex clinical data into simple, bold claims. Each stamp was designed taking cues from the colours and shapes of each product's own packaging, keeping the system consistent yet tailored across the range.

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