Ask Sarah Whitehead: Stress in Cats
Services
Art Direction
Client
Hill's Pet Nutrition EMEA
Location
Prague, Czech Republic
Year
2024
Credits
Agency: VML Prague
Creative Director: Julia Dovlatova
Art Director: Olga Ricart Torreño
Production: Bubenska production
Director: Sahil Ahuja
Illustrator Artist: Nuria Torreño
Info
A dual-audience campaign for vets and pet parents. Persuade vets to recommend Hill's nutrition for stress, while helping pet parents recognise stress signs in their cats' everyday behaviour.
INSIGHT & STRATEGY
Most cat parents have no idea stress is such a big issue for their pets. They can't identify the signs and often, without realising it, they're making things worse.
Creative Idea
We brought in Sarah Whitehead, certified clinical animal behaviourist, to answer real questions and share practical tips through social videos and a dedicated web series. Alongside, we developed Pet Parent Guides, an illustrated series bringing to life the most common stressful situations cats face.
