Heineken: The After-Work Ritual

Turning the daily grind into a moment of reward. Tapping into the joy of that first, well-deserved Heineken.

Sprite: The Rejection Economy

Empowering Gen Z to turn every 'no' into a valuable 'yes.' Discover how rejection becomes currency.

Snap AR Music Discovery

Transforming local sounds into shared experiences. How Snap AR makes every neighborhood a playlist.

Cherry Coke: Gen Z's Access Pass

Giving Gen Z the keys to exclusive experiences. Cherry Coke: your ultimate cheat code to unlock the unheard.

McDonald's: Craving Comfort Patches

Tackling Gen Z's monthly cravings and flare-ups. Comfort food meets self-care with a playful McDonald's twist.

McDonald's: Still Lovin' It

Reconnecting Gen Z with their happiest memories. Turning cherished childhood toys into modern-day rewards.

The Extra Mile Card: Commute with Purpose

Making every journey count. How daily commutes can turn into life-saving support for refugees.